Global spending on entertainment and media is expected to
increase from the last year’s $US 1.4tn to $US1.9tn in 2015, with digital
driving the surge. Applist.com.au , a company keeping a keen track on the
movement of application development trends. Price water Coopers predicted
that spending would shift from traditional media platforms to digital, with
digital share of spending set to increase by eight percentage points to 33.9%
in 2015
The Australian Radio Network launched a custom – built
radio station for retailer Chemist Warehouse.
Living Social and sister sit Jump On it brokered a deal
with eBay that will see the group buying site’s offers showcase on eBay’s new
Group deals and Big deal hubs.
Fairfax had more than 75,000 downloads for its new
Sydney Morning Herald and Age ipad apps, one week after launch.
Mobile apps in Australia have
revolutionized all industries and the thought process when it comes to syncing
communication and sharing data. We have application used on a daylily base from
checking your bank account to ordering coffee.
Apps for Magazines, daily news now is based on brand
power, as the user will read based on strong online brand awareness and strong
online resource.
Applist has a wealth of knowledge based on across the
board as branding is a important exercise part of any development of any apps,
CRM , website. Applist talks to people from all walks of life to discuss the
potential ideas and systems that should be out in the market. Revenue and
development cost is the common question and Applist likes to put things in to
prospective as development cost like purchasing a car and then maintaining it
as the more feathers you add the more it will cost to also maintain therefore
asses what you really need to meet your project goals. ROI should be worked out
like a business plan and need to be budget for eg marketing, customer
acquisition, branding. Revenue will be based on the popularity or how usefully
your product is. It’s easy your application is saving time, organizing or
increasing productively then you have a good hit, if your game is addictive you
have a money making app and you need to capitalize while it hot and start
thinking how you’re going to keep the user hooked at long as you can.
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